The Brand

It began with curiosity. The indelible silhouette of a gentleman smoking under a streetlight enraptured 15-year-old Sam Nafeh, drawing him to the prestige and pleasure of a quality cigar. A Montecristo No. 2 Torpedo: love at first puff.

It grew into a passion: for cigar culture and tradition, for the integrity of the experience, and for the elevation of the lifestyle. Countless halcyon afternoons spent on the usual bench in Edwards Gardens, a coffee in one hand; a cigar in the other.

Now, it’s transformed into a mission. Spurred on by an irresistible feeling of destiny, Sam has set out to raise the bar in the world of cigars: to create art where others see products; to insist on quality where others compromise in the name of mass production.

Founded by Sam Nafeh in 2017, A Cigar Advocate Inc. is a premium lifestyle brand and purveyor of artisan goods. Based out of our workshop in Toronto, Canada, A Cigar Advocate Inc. specializes in ultra-high-end cabinet humidors, ashtrays, and smoking accessories.  Our cabinet humidors and cigar ashtrays are made-to-order from the highest quality materials and lavished with care and attention from our award-winning design team.

We are proud to serve an elite and global clientele who share our values of innovation, sophistication, and craftsmanship. We are leaders in our industry, pushing the boundaries of woodworking as we strive to exceed the expectations of the distinguished cigar enthusiast.


Sam Nafeh - Owner, Visionary.